creoraⓇ Sub-brand Differentiated with High Functionality
To meet the demands of the rapidly changing market environment and the customers, Textile PG newly announced in January the premium sub-brand with differentiated functionality added to the spandex products.
The renewed creoraⓇ products are as follows: ‘creoraⓇ Color⁺’ with excellent color formation that can be dyed into various colors and high color fastness to washing; ‘creoraⓇ Black’ that can display dark and luxurious black color using spandex dyed yarn applying black color; and ‘creoraⓇ eco-soft’ with soft texture that can save energy by producing fabric at a low temperature. “We considered the fact that consumers had a hard time understanding the functions of the products as the names were combinations of alphabets and numbers, so we replaced them to brand names that best express the strengths of each product,” said the Spandex PU Marketing Team.
Toward Becoming No.1 in the Global Market
The launching of this brand is prepared to solidify the status of creoraⓇ as a spandex brand that takes over 30% of the world’s market share, which will further grow in premium markets in Europe and the Americas. “The creoraⓇ Sub-brand will race toward becoming no.1 in the global market by positioning itself into the heart of the world as the best spandex products,” said Cho Hyun-joon, head of Textile PG.
To actively promote the new creoraⓇ Sub-brand and quality, Textile PG will increase participation in exhibitions held in major global markets such as Brazil, France, China and Indonesia. They will also help customers understand the new products better by holding creoraⓇ workshops and seminars for major clients such as fabric and apparel companies, and increase quality satisfaction through win-win growth and cooperation in fabric development.
creoraⓇ is the spandex yarn brand self-developed in 1992 by our company, which was a fourth in the world and first in Korea. Spandex, with polyurethane as the main component, is a functional fiber with the intensity three times higher than the previous rubber yarn. It is mostly used in underwear, swimwear, stockings and disposable diapers for babies. Our company has been making constant investments in developing various functional products ever since we first launched the high-functional spandex back in 2005. We expect to see more interests from customers with the increasing demand for new materials.
Written by Lee Yoon-jeong (Deputy Section Chief of Communication Team), Data by Spandex PU Marketing Team