[Going to the Goodwill Store] Hyosung's 1st Social Enterprise Goodwill Store Opnes

2013. 11. 13. 09:00


Hyosung's 1st Social Enterprise Goodwill Store Opnes



Adding Significance with Hyosung’s Own Foundation of the 1st Goodwill Store Hyosung



I’m happy to see how Hyosung went beyond merely supporting social enterprises and established our own Goodwill Store Hyosung.  We will make more efforts to increase donations and promote sales so that more disabled people can enjoy the opportunity to build their own lives.


On a warm and sunny day of October 17, Hyosung held the opening event for the 1st Goodwill Store Hyosung in Jeungsan-dong, Eunpyeong-gu in Seoul. In the event to announce the foundation of Goodwill Store that combined donations, resource recycling and job creation for the disabled, various figures from all walks of life participated to encourage Hyosung’s footstep of kindness. National gymnast Yang Hak-seon, appointed as the honorary ambassador for the 1st Goodwill Store Hyosung, was the participant who received the most attention.


He is so devoted to his parents that he bought a house for them with the reward of the gold medal he won at the 30th Olympic Games. He had also shown hope that anyone can succeed by making efforts with constant dreams by overcoming his tough environment with strenuous efforts. He donated his autographed shoes and T-shirts to Goodwill Store Hyosung. Hyosung Vice President Jang Hyeong-Ok from Human Resources, who presented the appointment certificate of the honorary ambassador to Yang, announced Hyosung’s determination in the management of Goodwill Store Hyosung with a bright smile.


I’m happy to see how Hyosung went beyond merely supporting social enterprises and established our own Goodwill Store Hyosung. We will make more efforts to increase donations and promote sales so that more disabled people can enjoy the opportunity to build their own lives.”



A Beautiful Cycle of Warm Heart



“We will make more efforts to increase donations and promote sales so that more disabled people can enjoy the opportunity to build their own lives.”



Goodwill Store is a social enterprise model that values ‘people, companies and the environment,’ providing 100,000 jobs by operating over 2,400 stores in 13 countries including the U.S. and Canada. The 1st Goodwill Store Hyosung is the first Goodwill Store directly managed by a company. The disabled and the vulnerable social group will work as employees, selling products donated to the store. The 1st Goodwill Store Hyosung is also the first social enterprise established by a Korean company in cooperation with the Together Foundation, the official Korean association for the global welfare foundation of Goodwill Store.


To open the 1st Goodwill Store Hyosung, our company has formed a TFT in November 2012 and promoted the establishment process by investing KRW 600 million for about a year. The 1st store hired 10 employees: 7 people from the vulnerable social group including the disabled, and 3 store managers. Hyosung employees are donating clothes and household items, and sports celebrities are also donating their possessions such as national rhythmic gymnast Son Yeon-jae’s hoops, balls, ribbons and clubs as well as Park Chan-ho’s autographed baseball.


Employees who want to make donations for Goodwill Store Hyosung can use the donation boxes set up in the headquarters and Seoul office. You can also send donations by parcel delivery or arrange a pick-up with a Goodwill Store Hyosung donation application call (02-309-9192).



Written by Lee Yoon-jeong (Deputy Section Chief of Communication Team), 

Photographed by Kim Won-tae (Day40 Studio)



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